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Archive for the tag “print media”

Old fashioned print media seems to be dead.

In a recent report released by a company known as Emarketer it was discovered that adults now spend more time on their mobile devices than they do looking at old fashioned print media (such as newspapers and magazines). It is estimated that people spend about an hour a day using their mobile devices compared to just over half on hour spent with old fashioned media. This is the first year that significant mobile device usage has been recorded since the company started taking the survey in 2008. What we do not know from this survey is how is the usage time being spent. Are people reading and catching up on the news or are they surfing the net and playing games. Along with the growth in mobile device usage it was also reported that there was an increase in the amount of time people spend in front of the television in an average day. On average people spend about 4 and a half hours a day in front of there televisions. That number is up 30 minutes from previous recorded years.

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